About The Social Media Advertising Consortium
In 2009, social network advertising revenues will hit an estimated $1.825 billion.* Yet the industry is still fuzzy on the details – what they’re selling, what they’re buying, and how to measure success. As a result, players, big and small, are eager to unite to find solutions for social media’s challenges.
SMAC fosters collaboration throughout the entire social media ecosystem, diving deep into critical issues and staying ahead of this constantly evolving industry. By bringing together buy side, sell side, and research professionals to develop relevant standards, comprehensive research and definitive measurement tools, our goal is to grow revenues and increase engagement.
*Source: Nielsen, April 2009 →
Executive Director
Board of Directors
Representing Brands
- Bonin Bough PepsiCo
- Andy Markowitz GE
- Scott Monty Ford
- Leslie Reiser IBM
- Bryan Rhoads Intel
Representing Agencies
- Stephanie Agresta Porter Novelli
- Stuart Bogaty True Action
- Heidi Browning Universal McCann
- Ian Schafer Deep Focus
- Shiv Singh Razorfish
Representing Social Media Publishers
- Carter Brokaw Meebo
- Nichole Goodyear Brickfish
- Gina Garrubbo BlogHer
- Tom Gerace Gather
- Joe Marchese Socialvibe
Board Emeritus
- Larry Weber W2 Group
- Eric Wheeler 33Across
Board Observer
- Michael Barron, Esq. DLA Piper US LLP
Inaugural members include:
33Across
The ARF
BlogHer
Brand Hackers
Brickfish
Buddy Media
Coca-Cola
comScore
Context Optional
Deep Focus
Digital Influence Group
Edelman Digital
Enfatico
Fanscape
FDK
Federated Media
Ford
Gather.com
GE
Gigya
IAC Advertising
IBM
Intel
Lotame
Mashable
Meebo
Moxie
Myspace
My Yearbook
Pandora
Pepsico
PopSugar
Razorfish
Room 214
SocialVibe
Tagged
True Action
UM
Visible Technologies
Weber Shandwick
Meredith Women’s Network / Real Girls Network
